Every Home Has a Story: How an Off-Market Sale Led to a Win-Win in Martinez
- Laura Wucher

- Jan 16
- 2 min read

Every Home Has a Story: How an Off-Market Sale Led to a Win-Win in Martinez
Not every home sale follows the traditional path — and that’s exactly what made the sale of 222 Donegal Way in Martinez so unique.
Back in July, the homeowners reached out with a clear vision for how they wanted to sell. Their priorities weren’t flashy marketing or weeks of open houses. Instead, they wanted simplicity, certainty, and timing that worked for their life.
And that’s where strategy mattered most.
The Sellers’ Goals (And Why They Were Different)
From the start, the sellers were upfront about what they wanted — and what they didn’t.
Their requests included:
❌ No “as-is” prep work or renovations
❌ Minimal showings and disruptions
📅 A firm closing date of December 15 to accommodate travel plans
💰 A realistic price aligned with their priorities
While these criteria may seem limiting at first glance, they actually created an opportunity for a more tailored approach.
The Off-Market Strategy
Rather than listing the home publicly and forcing a traditional timeline, I asked the sellers an important question:
If I could find the right buyer who met your terms, would you consider selling off-market?
They said yes — and that changed everything.
I immediately began reaching out to:
Local Realtors
Investors
Buyers within my existing network
Because the price expectations were realistic and the terms were clearly defined, it didn’t take long to find a qualified buyer who aligned perfectly with the sellers’ goals.
A Smooth Transaction — On the Sellers’ Terms
The result?
✅ A buyer secured quickly
✅ Contract terms that matched the sellers’ timeline
✅ A smooth escrow with no unnecessary stress
✅ A December 15 closing — exactly as planned
For the sellers, it was the easy, low-friction transaction they had hoped for.
What Happens Next? A Full-Circle Story
Here’s the best part: the story doesn’t end there.
The new owners are already updating and improving the home, and once those renovations are complete, the property will be back on the market this spring — refreshed, reimagined, and ready for its next chapter.
I’ll be sharing updates and video as the transformation unfolds, so stay tuned.
Why This Matters for Homeowners
This sale is a great reminder that:
Not every home needs to hit the MLS to sell successfully
Timing, flexibility, and clarity can be just as important as marketing
A customized strategy can unlock options many sellers don’t realize they have
Every home has a story — and sometimes the best results come from writing a new one together.
Thinking About Selling — On Your Terms?
If you’re considering selling and wondering whether an off-market approach, flexible timeline, or custom strategy might work for you, I’d love to talk.
The right plan can make all the difference.
Key takeaway: This off-market sale proves that a thoughtful, customized strategy — focused on timing, pricing, and buyer matching — can result in a smooth, successful transaction without a traditional MLS listing.












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